Get the Map from Someone Who's Already Made the Journey

Reading the book gives you the framework. Working with me gives you accountability, support, and guidance through every challenge along the way.

Coaching follows the exact same framework as the book "Gluten, Sugar, Starch: Beyond Paleo, Keto, and Carnivore—Real Food, Zero Restrictions, Complete Transformation":

The book teaches you what to eliminate, when to eliminate it, and why it works.

Coaching gives you support through the how when you're struggling—because eliminating harmful substances is hard, even when you know exactly what to do.

You'll eliminate one harmful substance at a time over sequential 21-day periods until you achieve complete transformation.

The Sequential Elimination Framework

The eliminations are simple. The body's resistance is brutal.

  • Your body's resistance is real: Days 4-10 feel terrible.

  • Hidden sources everywhere: Cross-contamination, ingredients you didn't know about, products you thought were safe.

  • Social pressure: Every gathering becomes a challenge. People question your choices.

  • Doubt creeps in: "Maybe this is too extreme. Maybe moderation would work."

That's where I come in.

I've been through every challenge you'll face. I know what those first weeks feel like. I know which products hide harmful ingredients. I know how to navigate social situations without caving.

The book gives you the framework. Coaching gives you accountability when your brain is screaming at you to quit.

Why You Need Support

No Meal Plans. No Calorie Counting. Just Principles.

I don't believe in:

  • Giving you meal plans to follow blindly

  • Calorie counting or macro tracking

  • Restrictive portion control

  • "Cheat days" or moderation strategies

  • Supplements to replace real food

  • Promising specific results

What you get instead:

  • The complete framework applied to YOUR life

  • Understanding of WHY, not just WHAT to do

  • Tools to make your own decisions

  • Support through the hardest parts

  • Someone who's living proof this approach works

My job isn't to give you directions every day—it's to teach you how to read the map.

You'll learn the principles. You'll understand the framework. You'll become your own expert on your body's responses.

And I'll be there with accountability, support, and guidance every step of the way.

Choose Your Level of Support

Tier 1: Weekday Text Support Only - $197/month

What's Included:

  • Unlimited text support (business hours Mon-Fri, 8am-6pm MST)

  • 2-hour response time during business hours

  • Quick tactical answers to prevent compromise

  • Sequential elimination guidance

  • No calls, no email

Best for: People who hate phone calls, want quick answers, prefer text communication

Tier 2: Structured Guidance (Email only) - $447/month

What's Included:

  • Weekly 45-minute video or phone call

  • Unlimited email support (24-hour response)

  • Complete sequential EMDFH guidance

  • Accountability and troubleshooting

Best for: People who want systematic guidance with weekly accountability

Tier 3: Priority Access - $597/month ⭐ Most Popular

What's Included:

  • Weekly 45-minute video or phone call

  • Unlimited email support (24-hour response)

  • Unlimited text support (business hours Mon-Fri, 8am-6pm MST)

  • Priority text response within 2 hours

Best for: People who want complete support - structured calls PLUS real-time text access

Premium Add-Ons

Want even more support? Add these to your coaching tier:

For Peak Form Intensive:

☐ Personal Weekday Text Support - Add $300 ($100/month × 3)

  • Direct 1-on-1 text access to Eric Mon-Fri 8am-6pm

  • Total: $897

☐ Saturday Support - Add $225 ($75/month × 3)

  • Extends your email or personal text support to Saturdays 8am-4pm

  • Total: $822 (base+Saturday) or $1,122 (full Mon-Sat support)

For Monthly Coaching Tiers:

☐ Saturday Text Support - Add $100/month

  • Extends text access to Saturdays 8am-4pm MST

  • Available for Tier 1 or Tier 3 only

☐ Additional Weekly Session - Add $150/month

  • Adds second 45-minute call per week

The Gym Rat Package - $1250/month

(East Valley clients only - Gilbert/Queen Creek area)

Why This Package Gets the Best Results

When I combined complete elimination with serious strength training, something remarkable happened: I was losing fat rapidly while building muscle underneath.

When the fat finally came off, the reveal was dramatic. A cut, defined midsection that had been building the entire time, hidden under the fat my body was releasing.

Most people just focus on losing weight. This package builds your best body while you're eliminating harmful foods—so when the transformation happens, you don't just look smaller. You look strong.

What's Included:

  • Three 45-minute in-person training sessions per week at a gym in the Gilbert/Queen Creek area

  • Custom workout programming updated monthly using my proven 11-8-5 system

  • Unlimited email support (24-hour response)

  • Unlimited text support (business hours Mon-Fri, 8am-6pm MST)

  • Saturday text access included (8am-4pm MST)

  • Priority response within 2 hours

  • Complete sequential EMDFH nutrition guidance

  • Progress tracking (measurements, strength gains, body composition)

  • Form checks and technique coaching

This is the complete package: complete elimination AND build a lean, muscular body at the same time.

Peak Form Training (Gym Rat Lite) - $897/month

(East Valley clients only - Gilbert/Queen Creek area)

Want consistent in-person training without the full support package?

What's Included:

  • Three 45-minute in-person training sessions per week at a gym in the Gilbert/Queen Creek area

  • We train together using my proven 11-8-5 strength-building system

  • Form checks and technique coaching during sessions

  • Email support (24-hour response) for workout questions

  • Monthly progress check-ins

What's NOT Included:

This is training only - no text support, no phone calls, no comprehensive nutrition coaching.

Best for: Local clients who want consistent training sessions but don't need full coaching support.

Which Training Package Is Right for You?

Choose Peak Form Training (Gym Rat Lite) if:

  • You want consistent in-person training with proven strength-building protocols

  • You're already comfortable with EMDFH nutrition or following the book independently

  • You need form coaching and workout guidance but can handle accountability on your own

  • Email support for workout questions is enough

Choose Gym Rat Package if:

  • You want the complete transformation: training AND nutrition coaching

  • You need real-time text support when challenges hit (restaurants, grocery stores, moments of doubt)

  • You want priority response within 2 hours during business hours

  • You want Saturday support when you need it most

  • You're serious about eliminating what's holding you back while building your best body

The difference is $353/month - for unlimited text access, complete EMDFH nutrition guidance, and comprehensive support that keeps you on track when it gets hard.

Most clients who start with Peak Form Training upgrade to Gym Rat within 2-3 months once they realize how valuable the complete support becomes.

Not Ready for Monthly Coaching?

Sometimes you need something different.

STANDALONE SERVICES (One-Time Offerings)

Single Strategy Session - $150

  • 45-minute virtual or phone consultation

  • Troubleshoot specific challenges

  • Get clarity on next steps in your elimination journey

  • No ongoing commitment

Best for: People who've read the book and hit a roadblock, former clients needing a tune-up, anyone with specific questions before committing

Dual Store Shopping Tour - $297 (East Valley clients only)

Why the Dual Store Shopping Tour Changes Everything

This isn't just grocery shopping. This is strategic intelligence.

Most health coaches tell you "shop organic" or "avoid processed foods." That's useless advice when you're standing in the aisle overwhelmed by 40,000 products making health claims.

Here's what actually happens on this tour:

At the big box store (Walmart, Fry's, Safeway):

You learn which products are worth buying and which "healthy" labels are lying to you. I'll show you where quality EMDFH products hide among the processed junk. The organic produce that's actually worth buying at these stores versus what's marketing hype. How to stock your basics without needing specialty stores for everything.

Most people waste hundreds of dollars monthly on expensive "health food" that's sabotaging their progress. Or they think they can't afford to eat clean. Both are wrong.

At the health food store (Whole Foods, Sprouts, Natural Grocers):

You discover what's actually worth the premium price and what's marketing hype. I'll show you the specialty items you can't find elsewhere. The supplements that work versus the ones that are expensive garbage. How to read labels so you never get fooled again.

The real value:

After one hour with me, you'll know exactly where to shop for what. You'll spot harmful ingredients instantly. You'll make confident decisions instead of standing in the aisle overwhelmed by choices.

I might even grab a cart and shop with you - showing you in real-time how I make decisions, what I look for, what I avoid, and why.

One tour. Lifetime of confident shopping.

Please respect my intellectual property - no video or audio recording is permitted during this session. Bring a notepad instead.

The Honest Reality

Month 1:
You're eliminating your first harmful substance. It's hard. I'll guide you through the withdrawal, answer your questions, and keep you accountable when it gets tough.

Month 2:
Adding the second elimination while maintaining the first. The pattern becomes familiar. You're getting stronger. The support keeps you from giving up when doubt creeps in.

Month 3:
The final major elimination. By now you know what to expect. We're cementing the habits that last.

Month 4+:
The framework becomes natural. You're not fighting food anymore. Coaching shifts from "getting through it" to "optimizing your results."

Critical understanding:

  • Individual results vary greatly

  • Your timeline depends on many factors

  • Some people see dramatic results, others more modest improvements

  • There are no guarantees—only the opportunity to give your body optimal conditions

  • What worked dramatically for me may work differently for you

Is Coaching Right for You?

You might be ready if:

  • You've read the book (or are willing to)

  • You're ready to commit to complete elimination (not moderation)

  • You want support through the hard parts

  • You're willing to do the work

  • You understand results vary

You're NOT ready if:

  • You want to "try moderation" first

  • You're looking for quick fixes

  • You're not willing to eliminate completely

  • You want guarantees about specific results

Serving Clients Everywhere

Local Clients (East Valley - Gilbert/Queen Creek area):

  • In-person sessions available

  • Grocery store tours

  • Gym training sessions

  • Face-to-face accountability

Virtual Clients (Anywhere):

  • Zoom or phone sessions

  • Same quality guidance remotely

  • Unlimited email/text support

  • All coaching tiers available

  • Location is no barrier

The principles work the same whether we meet in person or virtually. Choose what fits your lifestyle.

What You're Actually Paying For

Monthly coaching investment: $197-1,250

You're not paying for meal plans or magic solutions.

You're investing in:

  • Access to someone who's walked this path for over a decade

  • Accountability through the hardest parts

  • Support when doubt and cravings hit

  • Knowledge and principles you can apply for life

  • Guidance in giving your body optimal conditions for health

What I can offer:

  • The complete framework that worked for me

  • Support and accountability through implementation

  • Troubleshooting based on my experience

  • Education about why these principles matter

What I cannot promise:

  • Specific weight loss amounts or timelines

  • Reversal of any particular health conditions

  • That you'll experience the same results I did

  • Quick or easy transformation

  • That this approach will work the same for everyone

My job is to teach you the principles, support your consistency, and help you discover how your body responds.

Work With Me